About BLOOM

     BLOOM is an interactive projection installation with community effort to beautify businesses in the city of Charlotte. A projection-mapped live video illuminates the McColl Center all seventeen nights of the Charlotte SHOUT! festival. Two highly interactive segments of BLOOM invite festival goers to become visual conductors of the projection mapped image on the McColl. The first segment is a podium with an interactive digital screen installed in front of the projected building that encourages festival goers to interact with video by changing its effects and imagery. People of all ages can press a series of buttons  on the screen that change the color, image, style, and effect of the projection on the building. The second segment is community planting of spring gladiolus bulbs in handmade beds that will be distributed to participating businesses of Charlotte Shout. The projected building customizes the planter’s experience by reacting to motion and blooming a digital flower onto the wall. This multi experiential work will continue beyond Charlotte SHOUT! as the flower beds bloom throughout the summer in their new homes around Charlotte.